Heineken Launches Bean Bag Cinema in the U.K.

On July 15, Everyman Cinemas, in conjunction with Battersea Power Station and Heineken, launched a new outdoor cinema. The new cinema allows ticket holders to watch classic and cult classic movies from the comfort of bean bags for adults.

The movies are shown at Power Station Park and Riverside Feast, and admission is free for films shown Monday through Wednesday and before 6:00 p.m. on Thursdays and Fridays. Tickets for movies playing after 6:00 p.m. on Thursdays and Fridays or the weekends only cost £4 in advance or £5 at the gate.

heineken launches bean bag cinemaThis outdoor cinema experience has been dubbed The Power of Summer, and movies play nearly every day until August 17. The first film to be shown was Quentin Tarantino’s masterpiece Reservoir Dogs. Servers in stylish Heineken uniforms were standing near the entrance eagerly handing out cold beers to adults before they bought other concessions and took advantage of the comfortable bean bag seating.

Also to bean bags for adults, guests can buy premium tickets that allow them to sit in private pods designed for two or four people, which include wool blankets and table service. The films are projected outside with high-resolution Sony projectors, and headphones are distributed to attendees so that the audio can be heard clearly.

The opening event was timed to run in conjunction with the Street Feast food market.  Here patrons can purchase some gourmet foods, such as slow-cooked burgers with champagne slaw and truffle mayonnaise from Le Bun. They can also enjoy fresh sea bass with sweet potatoes and Peruvian corn from Aji Cevichi and hot dogs with mayonnaise and pineapple relish from Dogtown.

Several other vendors will also be operating throughout the run of the event. Spit & Roast, Mama’s Jerk, Popdogs, Prosecco & Oyster Bar and Anna Maes offer a variety of delicious food. Traditional cinema favorites are also available, including popcorn and candy, but jelly rolls and chocolate honeycomb bites are sure to be popular snack items.

While Heineken was the drink of choice for most adults attending the opening event, several people decided to imbibe one of the several giant cocktails listed on the respectably sized drink menu. With so many choices, no one is complaining that outside food and drinks are not allowed.

Some of the classic films that will be played at The Power of Summer are Rocky, The Magnificent Seven, Butch Cassidy and the Sundance Kid, Bonnie and Clyde, Saturday Night Fever, The Graduate and Breakfast at Tiffany’s.

However, the cult classics may prove to be more popular. Ghostbusters and Fight Club are already sold out, but a great selection of others will be playing, such as Flash Gordon, Evil Dead, Pulp Fiction, Fear and Loathing in Las Vegas and Hot Fuzz.

Finally, several family favorites will be shown early in the day, including Pinocchio, Wall-E, Wreck-It Ralph, Fantastic Mr. Fox and Lady and the Tramp.

The Power of Summer is easy to find. It is located on the south side of the Chelsea Bridge on Queenstown Road in London. Parking is available only in private parking areas, but Battersea Power Station can be quickly reached by bus, by train or on foot. Visitors are encouraged to buy tickets in advance or arrive at least 20 minutes before show time. Also, the cinema is accessible to those with disabilities, and caregivers may enter free of charge.

The Power of Summer is the latest venue to be opened by Everyman Cinemas, which was founded in 2000 when Daniel Broch purchased the original Everyman Cinema. The Everyman first opened in 1933, but the building was constructed in 1920 as a theater. The first films to be shown at the cinema were Turbulent Timber, Le Million and an early cartoon produced by Walt Disney.

The original Everyman Cinema is now known as Everyman Hampstead and hosts film festivals, operas and live question-and-answer sessions. It was recently equipped with Sony Digital 4K film projectors and surround sound by Dolby Digital. The Everyman Hampstead is now just one of 12 cinemas in the Everyman Cinemas chain. Six of these cinemas are located in London while others are in Birmingham, Leeds, Surrey and Hampshire. Each cinema includes a fully licensed bar and one to four screens. However, The Power of Summer is the only venue to offer bean bags for adults.

Bean bag cinemas have risen in popularity in recent years and can now be found throughout the world. Most of these cinemas are located in Asia and Europe, but a select few can be found in North America.

Image Courtesy of Jon Le-Bon / Shutterstock.com


Posted by Debra DeBoer  - CEO of Bean Bags R Us Australia.


This entry was posted in Bean Bags.